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Clean Beauty Consumers Crave Transparency In Natural Personal Care

WGSN trendwatchers forecast waterless formulations and other wellness concepts will be big for Fall 2021 makeup, skin care and hair care.

The past year has changed clean beauty in four key ways, from greater transparency to a return to preservatives. Market research firm WGSN has recently reported the impact on Clean Beauty as a result of the coronavirus pandemic. Heightened anxiety around health and wellbeing, as well as a non-negotiable demand for transparency, will inspire a shift in the clean beauty market as the post-Covid-19 consumer rethinks the risks associated with consumer packaged goods. Here are some top trends for ...

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